1.2 Showcase company as a good place for women with diverse social identities to work
Content
Description of Best Practices
Showcase female role models with diverse social identities in external communication
Support individuals in leadership positions to talk about advantages of having a more diverse workforce (e.g., in videos or articles on company website)
Provide information to prospective job applicants on company efforts to maintain a welcoming, inclusive women-friendly, and equal opportunity work environment where women applicants and those with diverse social identities can grow their careers. Create a profile on various job and recruiting websites (e.g., StepStone, Glassdoor, LinkedIn, Comparably, etc.) and clearly state the importance of gender equality and D&I to the corporate brand; use real testimonials from female and male employees with diverse social identities to showcase the company’s commitment
Present the company as an employer of choice at regional job fairs, career days at universities, specialized career events, etc.
Challenges of Implementation
Potential applicants often have a negative perception of companies with a low percentage of women in the workforce, such as organizations that may be perceived as workplaces “appropriate” for only male staff, with heavy-duty, noisy, and dirty jobs, with a culture where women may not feel comfortable or welcomed
Showcasing the company as a good place to work may be a new concept for organizations and other companies with a strong technical focus and ingrained male-dominated culture
What Success Looks Like
Company has stringent communication policies and practices highlighting female and male role models with diverse social identities on the website and on job platforms
Increased interest in open positions from diverse target groups that reflect the customers served by the company
Increased positive postings about the company on social media
Resources and Tools
Example: Diversity and Inclusion - Women’s Perspective (Shell Global)
Example: #WeSeeEqual (Procter & Gamble)
Award: Best Places to Work Awards (Comparably)
Award: 2022 Best Workplaces for Parents Award (Great Place to Work Institute)