12. Corporate Communication and Branding

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Overview

The use of communication channels to signal company commitment to gender equality, amplify gender equality initiatives, build a positive reputation, and position the company as an employer of choice for everyone.

Best Practices

Corporate Communication

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12.1 Assess and revise internal and external communications to communicate gender equality, diversity, and inclusion commitment and provide gender-equitable messaging, language, and photos

12.2 Showcase talented female employees and their professional achievements

12.3 Create informal communication opportunities to discuss gender equality-related topics

12.4 Develop and implement a social and behavior change communications (SBCC) strategy and plans to support the change management process, build support, and counter resistance

Corporate Branding

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12.5 Build a successful employer brand that is attractive to female candidates

12.6 Showcase company commitment to gender equality, diversity, and inclusion through membership in relevant networks, associations, and conferences

12.7 Showcase company commitment through adoption of international standards and participation in rankings or awards on gender equality, diversity, and inclusion

Corporate Communication & Branding

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12.8 Develop or join communication campaigns and organize events to promote gender equality, diversity, and inclusion