12.8 Develop or join communication campaigns and organize events to promote gender equality, diversity, and inclusion
Content
Description of Best Practices
Develop strategic approach for launching internal and external campaigns to promote gender equality and D&I
Join already existing national or international campaigns to communicate support for improving gender equality and D&I or promoting change
Use internal campaigns and events for raising awareness of staff on gender equality and D&I, as well as the company’s commitment to it
Use company visibility and image to increase external awareness on gender equality or change aims and link to relevant content
Ask employees their opinion and feature responses internally or externally
Organize events triggering discussion on gender equality and D&I (e.g., internal, or external discussions, book or film clubs, quizzes, internal conferences)
Challenges of Implementation
Limited resources or missing strategic approach
Lack of knowledge on valuable initiatives to promote
Additional communication needed to promote events, may take time to create interest
What Success Looks Like
Employees feel engaged and motivated to participate in discussions and events
Participation rate and awareness rate of campaigns is high or increases over time
Participants at related events and discussions report positive feedback
Resources and Tools
Tool: SDG Compass (GRI, UNGC & WBCSD)
Example: White Ribbon Campaign
Example: HeForShe Campaign
Example: Equal by 30 (Clean Energy Education and Empowerment (C3E) Initiative)
Example: International Women’s Day